Hasbro's Guidelines for GI-Joe Customs

If you're a GI-Joe customizer who sells your work, you're going to want to see this. So far, this is the only license that Hasbro has specifically singled out and provided guidelines for but I expect others to pop up for other properties eventually.

Make sure to take note:

Hasbro Provides Customizing Guidelines to Collectors

Dear Fans and Customizers, The G.I. JOE team would like to take this opportunity to acknowledge the customizing community and the incredible creativity and passion that goes into each one of your projects. We are continually impressed by your work.

The customizing community ranges from those who work with product to those who customize packages and artwork. There has recently been some confusion as to what constitutes the legal resale of customized product and what constitutes trademark infringement. The following guidelines for using Hasbro trademarks should provide some clarity.

Hasbro encourages the customizing of individual figures for personal usage, and can be resold as one-of-a-kind, out-of-package figures.
All Hasbro artwork, such as card art, cannot be reprinted without permission from Hasbro. These assets contain Hasbro-owned trademarks and logos, and cannot be sold or reproduced without Hasbro’s permission
Hasbro owned trademarks such as character names and the GI Joe brand name cannot be used without written permission from Hasbro.

As we look to the future of the G.I. JOE franchise, we want to ensure that the customizing community can thrive while Hasbro continues to protect the brand that it has spent the last 45 years creating. Hasbro will become more aggressive in the legal pursuit of counterfeit product that is being sold in all channels. We appreciate your cooperation with this matter.

Thank you.